Magazines of Yesteryear - Computer Shopper Issue 40 - June 1991

The summer of 1991 - what a time to be alive! If you were a kid, you had the joys of listening to "Do The Bartman" and "The Stonk" (Jesus F-ing wept), while adults got all concerned by Color Me Badd singing "I Want To Sex You Up' - truly a more innocent time. Cinema screens were playing the likes of Highlander II (yep, it really was that bad), Misery and the Alan Rickman classic, Robin Hood: Prince of Thieves. But you're not here for that malarkey. You're here to see what really cool stuff Computer Shopper 40 had in store. Well, like Color Me Badd, they had SX on the brain.

Like the computers of the time, even the magazine is beige.

386SX, but SX nonetheless (much cleaner than any 16/32-bit joke I could think of...), with thirteen of the chunky blighters lined up to demonstrate what super cool technological beasts they were. Being Computer Shopper though meant there was much, much more, with some Smalltalk before getting you SQL-ing. Oh-err missus! Maybe not so innocent a time...

Before we get to the contents, let us first consider the publication itself. It cost a measly 99p, which works out at around £2.15 today - for 400 (count 'em) pages! Okay, it's not all editorial content - this is Shopper after all, and there are adverts a plenty (the first 110 pages almost completely so), but a lot has changed in thirty years. Speaking of which...

Contents page including the oh-so handy format specific list.

1991 was the year the 386 processor really hit the mainstream as the older 286 became pretty much the "budget" processor option and the rise of Windows 3.0 (priced at £80 by some PC manufacturers because not everyone supplied their machines with Windows as standard. Not yet anyway.) demanded a 386 for a truly (then modern) GUI (Graphical User Interface) experience - fans of the Mac, ST, Amiga and Archimedes can rightly laugh until it hurts at this point. Incidentally, those systems were catered for with specific columns for their machines and, in this particular issue, a piece on expanding the Amiga. In a nice touch, there's a reference guide so you can see which articles may relate to your format of choice. 

My, how newsagents have changed...

Starting with the news (page 112 onwards), the first big piece is about Psion's upmarket handheld, the HC. These were a return to speciality market's rather than the consumer one, and they did pretty well as you'd expect from Psion of the time. Amstrad's decision to cease manufacturing of the by then venerable PC1512 and 1640 models, as well as discount the backside of the ill-fated 2000-series meant there were many a bargain available for canny shoppers. Dell offering of a compact 486 raised some eyebrows, as did the price (£2,799 ex VAT), although they had discounted the existing 486-based 425TE from £8,099 to £5,549 ex. so that's alright then... Mannesmann Tally announced cheaper colour printing, with a Thermal Transfer Printer for under £2k!!! I'll have two, thank you, whilst IBM UK were upset at profits warnings after the sales failure of the PS/1 and 2 ranges. Shame. 

Oh, and before I forget, the subscription card is distinctly of its time...

Sandwiched between the news and the notebook group test is a page on Hewlett Packard's latest portable handheld computer, the 95LX. With built in Lotus 1-2-3 and an almost CGA compatible screen, this pint-sized pocket wonder could last for up to 60 hours, which was handy, as by the time you'd bought the device (£449) and the additional extras, (another £350 or so), you'd have precious little cash left for batteries. Still, it was a fantastic little gizmo. 

Good old specification table.

The big group test covers the 386SX portable market, with thirteen machines come under the microscope. Remember Arche? ITS? Ness? Reeves? Nope. Nor should you, as these companies are long gone. Back in '91, they would sell you a variation on the laptop theme with piss-poor ergonomics and shite battery lives, but they were reasonably powerful and they could be moved around without inducing a hernia. Honestly, if you've never lugged an Amstrad PPC, you've never lived! The cheapest rocked up at £1,499, the most expensive at £3,395. Weight for most hovered around the 6-7lbs mark, screens reaching 8 inches in the diagonal and with resolutions set firmly at 640x480. Claimed battery lives were between two and six hours. DOS 3.3 or 4.01 was the standard OS, while some also included Windows - and remember, this is Windows at VGA resolution on an 8 inch passive matrix screen. What a time to have shares in an opticians!

When an 8086 could (just) about see you through the day.

Speaking of which, here is a feature on Virtuality, a British-designed VR system that found brief success both in arcades and on TV (Cyberzone, hosted by Craig Charles - and yes, it's as period as you can guess), before disappearing into the mists of time, leaving only vague recollections and a generation of people with permanent eye strain - more so than the laptop users.

If at first you don't succeed, try, try (and 30 plus years later), keep trying again!

The rest of the mag is a mix of articles and adverts (see the contents page above), so lets see what the latter have to offer. 

1991 was still the time of dealers and resellers, and 'Puters was having a great time flogging Amstrads and Olivettis to one and all. As you can see, the venerable 8086 was still an option, with a single drive mono display model coming in at £365 ex VAT. The "portable" (cough!) PPC ranges were still around, as were clearance PC1640's, although the price on application notice seems more of a warning sign than anything else. Noticeably, an equivalent Olivetti machine, the PCS 86, was about a hundred quid more, and thus the appeal of Alan's kit can be surmised - unless it was the much-maligned 2000 series, whose special offer prices here are rather tasty (and yes, by this point, they had sorted the reliability issues out... mostly). Of course, whether you wanted an 8086 machine in 1991 was a different question - Windows 3 was a thing and 3.1 was just round the corner. Also of note is the price of printers - your basic 9-pin dot matrix item could be had for just over a ton, but if you wanted a laser printer, well, they cost more than the computer you'd be using it with! Base models around £700, but after that, a grand plus was the minimum. 

Don't laugh! In 1991, a 16MHz 286 would see you right. Not sure about the  £2k plus 486 mentioned on the right mind...

Ah, Reeves, selling direct to the customer, and with non too shabby prices either. Your base machine was a 286 running at 12MHz, although that really was the bottom end of the market by then, and if you wanted Super VGA colour graphics (1024x768 tech fans), it could be yours for £799 ex VAT. Being a PC, if you wanted the monitor to actually support that resolution and not bugger your eyes up, that added two hundred quid to the total. 386's in SX flavours could be had for just under a grand, but after that, the sky was the limit. A CD equipped 386SX 20MHz creeps in at £1,699 - and no, I don't see why you'd buy it with a mono monitor either. 

Here's Viglen, who became a prominent manufacturer until purchased by Amstrad much later on in the decade. Their prices weren't too daft, although they really did fancy those tiny desktop cases on the lower end machines. 

Watford Electronics, familiar to many for their general range of computing goodies, were prolific with their Aries range of machines - and again, although the prices are not silly, offering an EGA option in 1991 was stupid, especially when the difference in price between that and VGA was only £50.

I miss the green adverts of Watford Electronics. 

Computers By Post was another dealer, also selling software too, and it's here you'll see a big change compared to the way things are (mostly) done today. Every piece of software cost money back then (unless if was public domain or the introductory shareware version) and prices are... eye-opening. You'd like Word for Windows? £254 please. The latest version of Lotus 1-2-3 (a spreadsheet for those too young to remember)? £298. However, it is their cataloguing of software that really makes me shake my head. There is no way Autoroute (map and direction software) should be in the leisure category. No way at all!!! Still, you had the comfort that none of the packages sold here were those filthy grey imports from overseas...

Local software for local people, there'll be no trouble here!

This was very much a transitional period in the PC world. The older 8086 machines were on their way out as the 286 careened through the sweet spot of affordability (£500-£1,000) before its inevitable demise. A new processor generation, the shiny 386 was about to hold sway, albeit for barely two years, before the 486 stomped itself on the market. Similarly, the alternative formats were slowly fading, as both Atari and Commodore struggled to get their next generation machines to market - the Falcon was a 68030 beast but priced accordingly even as the parent company fizzled back into the console market before carking it, whereas Commodore finally boosted the Amiga with the A1200/A4000 and the AGA chipset, arguably two years too late and anyway, the corporate behaviour of the exec team was going to catch up with the once global behemoth eventually. The Mac, well, Apple were about to pull a Classic (see what I did there?), rehashing eight year old tech into budget machines, although their long term prospects were hampered by the end of the roadmap for the 680x0 processor architecture (which they neatly avoided), and an increasingly stale operating system (which they didn't, at least not until far worse events were to hammer the company). Acorn? Well, they had the new ARM 3 chip, the forthcoming ARM250 (a system on a chip design long before the concept became popular) and would, by some magic of accounting, stay with the computing world until 1998. 

Fin

I leave you then with the final page of Shopper 40. Naturally, this is Zygote and the sublime "Great Moments in Computing" by Croucher and Evans. There has never been a better way to close an issue of any computing magazine. 

Next time: Shopper 80 and October 1994!