It's exceedingly easy to view the video games industry with a cynical eye these days, where late stage capitalism and the general crappiness of the real world have combined to certainly leave your humble scribe more than a little jaded with the whole concept of gaming. So to avoid spiralling further down that particularly dark path, how about reading a book focused a company that is both synonymous with the industry and still, more than forty years after its first home console, striking out on new, inventive, and more importantly, fun directions? As luck would have it, Super Nintendo by Keza MacDonald is just the tonic.
Coming in at nearly three hundred pages, the reader is taken on a historical tour of the Kyoto-based company via a dozen of its best know products and game series (I am not using the f-word here, that's too corporate and we're not talking about spreading fast food joints around the country!). Beginning with the Ultra Hand and ending with Splatoon, each chapter fuses the history of Nintendo and key individuals within a narrative that weaves in facts, amusing morsels and all out love for a company that remains as inventive today as it was when the Famicom landed in Japanese stores.
Along the way, you will learn how Nintendo has managed to not only create genre defining video games, but also inspire others to celebrate that achievement in their own way. It's not just about video games either. I salute the level of collectorship of a certain gentleman in Alsace!
It has to be said that this is not an overly critical appraisal of the Japanese gaming giant. They have deserved criticism in the past (one does recall writing a missive to Edge back in the day - issue 97, the one with the Galleon cover - questioning their GameCube release strategy for the UK... I was a sarcastic so and so even then!), and yes, their legal teams make even Games Workshop's look like talented amateurs, but when it comes to delivering fun to gamers and non-gamers alike, they're among the best at what they do without behaving like many of the other large corporations that inhabit the video games world these days, as I'll note below.
What this book is, however, is a study Nintendo and its creations delivered with warmth and a genuine appreciation from an author who has decades of experience in reporting about the company and meeting its employees. This close connection shines through the text and as you discover more, you realise that by following its own path and indeed thinking like games players Nintendo has managed to thrive to this day, despite the odd mis-step and setback. This includes the Wii-U, the only Nintendo home console I have never owned, and the failure of which (alongside a tepid start to the 3DS's life) led then President of Nintendo, the late and sorely missed Satoru Iwata, to halve his salary and cut director payouts due to low sales figures, rather than let developers go. Then you have, as just one recent example, Microsoft's chainsaw approach to their gaming ambitions over the last couple of years.
Anyhoo, gentle reader, you are not here to read about my deeply rooted cynicism of all things C-suite and AI related.
Super Nintendo is a fantastic tome about a company that has made having fun the key reason to play video games, and one that should restore your faith in video games as a whole. Illuminating and uplifting, it is very much a reminder that gaming can, and indeed should, be joyous. Even if you're not a fan of Nintendo's vast array of gaming greats, I can still heartily recommend that you pick up a copy of Super Nintendo from the usual online and physical book stores.
You can follow the author on BlueSky: @mackeza.bsky.social, and you can read more of her work at the Guardian where she is the video games editor - that publication's weekly gaming newsletter is well worth signing up for too.
